Personalized Digital Marketing for Artists and Labels with Sinusoidal Music
We ensure your music reaches new heights with continuous, targeted digital advertising. Our direct ads have helped artists gain hundreds of thousands of streams, connecting them with countless new listeners. Let us help you grow your fan base and maintain your momentum.
Pre-CampaignAs you can see, prior to launching a campaign this track was performing an average of roughly 300 streams per day.
During CampaignNotice there is no significant increase in daily streams at the beginning, but the increase in saves is massive. For this campaign the true value came when the algorithm began to trigger.
Post-CampaignPerhaps the most important piece of any music marketing is what happens post-campaign. As you can see this track has continued to grow on its own, months after our campaign was finished.
What is Direct Advertising and why is it so important?
Direct advertising within the music scene means marketing your music directly to fans. With various avenues available, we’ve discovered Meta or Google to be a particularly affordable and impactful platform for this purpose.
Through direct marketing, you can showcase your music directly to listeners, aiming to capture their interest and cultivate a strong fan following. By focusing on specific audience segments, this approach ensures that your music resonates with those most likely to become passionate fans.
Cracking The Code/The Algorithm
Algorithms are crucial in the understanding of the value of Direct Advertising.
Intent and engagement drive algorithms. How effectively your content engages new listeners determines algorithmic preference. If new listeners are actively saving, following, and returning for more, the algorithm will prioritize your content. Our marketing strategies enable us to shape this narrative, crafting a compelling story that aligns closely with algorithmic preferences.
We create fans, the streams will follow
Being musicians ourselves, we understand that the core value of direct advertising lies in shaping a narrative that suggests broad enjoyment of your music across all audiences.
By driving high-intent traffic from platforms such as Facebook and Instagram, we make sure that by the time users discover your music on Spotify, they are already engaged fans. This focus on high intent and engagement is crucial for activating algorithmic recommendations.
Looking for us to run your ad campaign?
Submit your details and we’ll get back to you within 48 hours with a detailed breakdown on what’s possible.